Presentation Title

Examining Social Media Panel: The Role of Influencers in the Digital Era

Format of Presentation

15-minute lecture to be presented the Saturday of the conference

Abstract

Students from Dr. Blair McDonald's CMNS 3210: Digital Communities, provide an in-depth examination of today's leading social media influencers. As part of these presentations, students will discuss their impact, popularity and persuasive impact on a variety of audiences and demographics. Furthermore, students consider the ways in which these influencers play a role in re-shaping how contemporary audiences engage, follow and participate with media online outside of traditional, broadcast platforms.

Department

Journalism Communication and New Media

Faculty Advisor

Blair McDonald

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Examining Social Media Panel: The Role of Influencers in the Digital Era

Students from Dr. Blair McDonald's CMNS 3210: Digital Communities, provide an in-depth examination of today's leading social media influencers. As part of these presentations, students will discuss their impact, popularity and persuasive impact on a variety of audiences and demographics. Furthermore, students consider the ways in which these influencers play a role in re-shaping how contemporary audiences engage, follow and participate with media online outside of traditional, broadcast platforms.