Presentation Title

Examining Social Media Panel: The Role of Influencers in the Digital Era

Format of Presentation

Other (exhibit, performance, art installation, etc.; please describe in the Comments section below)

Location

IB 1014

Start Date

24-3-2018 11:15 AM

End Date

24-3-2018 12:15 PM

Abstract

Students from Lecturer Blair McDonald's CMNS 3210: Digital Communities, provide an in-depth examination of today's leading social media influencers. As part of these presentations, students will discuss their impact, popularity and persuasive impact on a variety of audiences and demographics. Furthermore, students consider the ways in which these influencers play a role in re-shaping how contemporary audiences engage, follow and participate with media online outside of traditional, broadcast platforms.

Department

Journalism Communication and New Media

Faculty Advisor

Blair McDonald

Keywords

social media, persuasion, marketing, media, entertainment, news, popular culture

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Mar 24th, 11:15 AM Mar 24th, 12:15 PM

Examining Social Media Panel: The Role of Influencers in the Digital Era

IB 1014

Students from Lecturer Blair McDonald's CMNS 3210: Digital Communities, provide an in-depth examination of today's leading social media influencers. As part of these presentations, students will discuss their impact, popularity and persuasive impact on a variety of audiences and demographics. Furthermore, students consider the ways in which these influencers play a role in re-shaping how contemporary audiences engage, follow and participate with media online outside of traditional, broadcast platforms.