Paper Title

[1.3] Fashion: A Tool of Social Dominance by the Conversion of Resistance Trends into Capitalist Propaganda.

Location

IB 1007

Start Date

January 2020

End Date

January 2020

Disciplines

Inequality and Stratification | Other Political Science | Politics and Social Change | Sociology

Presentation Type

Presentation

Abstract

In this fast paced 21st Century world, it is quite trendy to be able to question and ratify with logical reasoning, the decisions we undertake in our daily lives and the consequences that are resulted from such actions. One can argue that the most basic, yet the biggest individual action we repeat everyday without fail is adhering to ‘Fashion’ standards, in the sense that clothes have become one of the essential requirements of life. ‘Fashion’, as described by Georg Simmel is “a form of imitation of social equalization”, which is changing constantly. It differentiates one time from another and one social stratum from another and unites those of a social class and segregates them from others. Hence according to Simmel, fashion is an “unique tool” for the Capitalist system which is used as a form of social dominance over the society. Simmel states, “the elite initiates a fashion and, when the mass imitates it to obliterate the external distinctions of class, abandons it for a newer mode-a process that quickens with the increase of wealth.” As a believer of this argument, I find myself at task to elaborate on how ‘Fashion’ is a tool for social dominance by the capitalist system, through conversion of new independent ‘Fashion’ standards into ‘modern trends’ and hence in turn ensuring an increase of wealth for the already wealthy manufacturers. I hanker to re-articulate my argument through examples of various thinkers and their works which would serve my case in conclusion.

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Jan 17th, 4:00 PM Jan 17th, 5:15 PM

[1.3] Fashion: A Tool of Social Dominance by the Conversion of Resistance Trends into Capitalist Propaganda.

IB 1007

In this fast paced 21st Century world, it is quite trendy to be able to question and ratify with logical reasoning, the decisions we undertake in our daily lives and the consequences that are resulted from such actions. One can argue that the most basic, yet the biggest individual action we repeat everyday without fail is adhering to ‘Fashion’ standards, in the sense that clothes have become one of the essential requirements of life. ‘Fashion’, as described by Georg Simmel is “a form of imitation of social equalization”, which is changing constantly. It differentiates one time from another and one social stratum from another and unites those of a social class and segregates them from others. Hence according to Simmel, fashion is an “unique tool” for the Capitalist system which is used as a form of social dominance over the society. Simmel states, “the elite initiates a fashion and, when the mass imitates it to obliterate the external distinctions of class, abandons it for a newer mode-a process that quickens with the increase of wealth.” As a believer of this argument, I find myself at task to elaborate on how ‘Fashion’ is a tool for social dominance by the capitalist system, through conversion of new independent ‘Fashion’ standards into ‘modern trends’ and hence in turn ensuring an increase of wealth for the already wealthy manufacturers. I hanker to re-articulate my argument through examples of various thinkers and their works which would serve my case in conclusion.