Paper Title

[1.3] Trump , Trudeau and the Twitter Age: How Social Media and Online Communications are Shaping Today's Political Landscape

Location

Arts & Education Building 260, Moderated by Dr. Michael Gorman

Start Date

18-1-2019 5:00 PM

End Date

18-1-2019 6:15 PM

Disciplines

Communication Technology and New Media | Critical and Cultural Studies | International and Intercultural Communication | Political Science | Social Influence and Political Communication | Social Media

Presentation Type

Presentation

Abstract

“Delete your Account"… These three words sent from the Twitter account of former presidential candidate Hillary Clinton to Donald Trump during the 2016 American presidential election ultimately became the most retweeted and shared of the entire campaign, signifying the importance that Twitter communication played in political discourse during that period. In 140 characters or less modern political dialogues and communication are rapidly being revolutionized as a result of the microblogging tool that is Twitter. This paper examines the use of Twitter communication as a profitable tool for political discourse in both the “Trump/Trudeau Age” by comparing and contrasting scandal and conflict tweets of each leader in 2017. The tweets will be examined according to the following three categories; bribery and corruption scandals, journalistic or so-called “fake news scandals”, and entertainment scandals. These three categories of Twitter communications have been chosen on the basis of the frequency of occurrence, and quantity of discourse and engagement they generated over the course of Trump and Trudeau’s leadership during 2017. Furthermore, these categories of scandal tweets have been chosen as they emphasize the three key aspects of Twitter communication that I will be examining in this paper through the method of critical discourse analysis which are; public image, dialogue and the overall scope and speed of the communication. Twitter has established a staging ground for politicians on all levels to meticulously craft and construct their public image, creating a performance stage for scandals, conflicts, and campaign coverage to be played out on. Significantly, Twitter communications have generated a direct dialogue and connection between politicians and citizens that have never before been seen or experienced in modern political history. Additionally, Twitter privileges quick and consistent communication increasing the scope, speed, and delivery that political correspondence and discourse now occurs within.

Comments

Lastly, consideration through analysis will be provided to factors of usage including quantity, message and the overall impact of the tweets on political messaging and support of each leader. This will be done through examining the strategical effectiveness of each leaders style of Twitter communication and comparing the effectiveness and impact each leader has had. To provide an example of this method, I will be comparing the different approaches both leaders have taken in responding to journalistic or “fake news” scandals through Twitter and the how that has impacted each leaders political image and representation within the political sphere. Presently, it is a rarity to find a politician without a Twitter account in use or one that hasn't used the platform to respond to a scandal or controversy. The “Twitter Age” is shaping political communication and discourse, and it is unlikely that we will be seeing any politician “delete (their) account” anytime soon.

By examining the patterns and differences in the way Trump and Trudeau have utilized the platform during political difficulties and obstacles, I hope to uncover the true nature and effectiveness of this new age communication that is shaping North America’s political climate today

Key words:

  • political discourse analysis
  • bribery
  • corruption
  • scandal
  • “fake news”
  • twitter communication
  • public image

This document is currently not available here.

Share

Import Event to Google Calendar

COinS
 
Jan 18th, 5:00 PM Jan 18th, 6:15 PM

[1.3] Trump , Trudeau and the Twitter Age: How Social Media and Online Communications are Shaping Today's Political Landscape

Arts & Education Building 260, Moderated by Dr. Michael Gorman

“Delete your Account"… These three words sent from the Twitter account of former presidential candidate Hillary Clinton to Donald Trump during the 2016 American presidential election ultimately became the most retweeted and shared of the entire campaign, signifying the importance that Twitter communication played in political discourse during that period. In 140 characters or less modern political dialogues and communication are rapidly being revolutionized as a result of the microblogging tool that is Twitter. This paper examines the use of Twitter communication as a profitable tool for political discourse in both the “Trump/Trudeau Age” by comparing and contrasting scandal and conflict tweets of each leader in 2017. The tweets will be examined according to the following three categories; bribery and corruption scandals, journalistic or so-called “fake news scandals”, and entertainment scandals. These three categories of Twitter communications have been chosen on the basis of the frequency of occurrence, and quantity of discourse and engagement they generated over the course of Trump and Trudeau’s leadership during 2017. Furthermore, these categories of scandal tweets have been chosen as they emphasize the three key aspects of Twitter communication that I will be examining in this paper through the method of critical discourse analysis which are; public image, dialogue and the overall scope and speed of the communication. Twitter has established a staging ground for politicians on all levels to meticulously craft and construct their public image, creating a performance stage for scandals, conflicts, and campaign coverage to be played out on. Significantly, Twitter communications have generated a direct dialogue and connection between politicians and citizens that have never before been seen or experienced in modern political history. Additionally, Twitter privileges quick and consistent communication increasing the scope, speed, and delivery that political correspondence and discourse now occurs within.