Presentation Title

Commodification of Rodeos

Format of Presentation

Poster to be presented Friday March 31, 2017

Abstract

The history of rodeos goes back to the mid-1800s, in Mexico, where they began as competitions between ranches called charreadas. Rodeo has since diffused throughout North American and has become one of the most popular sports in the world. The purpose of this presentation is to highlight the way in which the sport of rodeo is used to commodify rural landscapes. In order to achieve this goal, the poster includes a brief summary of how rodeo evolved from everyday ranching activities, a look into the wide demographic that rodeo appeals to, and how the sport is used to create revenue. It is based on a literature review that included all North American rodeo events, but linked back to the Thompson Nicola Regional District. My review found that rodeo generates money through the sale of western clothing, the sale of tickets to the experience, the business of rodeo livestock, television networks and prize money for the cowboys. After analysis, I conclude that the sport of rodeo generates revenue by selling a romanticized version of the everyday experiences of a ranch worker to a large demographic.

Department

Geography and Environmental Studies

Faculty Advisor

Tom Waldichuk

This document is currently not available here.

Share

COinS
 

Commodification of Rodeos

The history of rodeos goes back to the mid-1800s, in Mexico, where they began as competitions between ranches called charreadas. Rodeo has since diffused throughout North American and has become one of the most popular sports in the world. The purpose of this presentation is to highlight the way in which the sport of rodeo is used to commodify rural landscapes. In order to achieve this goal, the poster includes a brief summary of how rodeo evolved from everyday ranching activities, a look into the wide demographic that rodeo appeals to, and how the sport is used to create revenue. It is based on a literature review that included all North American rodeo events, but linked back to the Thompson Nicola Regional District. My review found that rodeo generates money through the sale of western clothing, the sale of tickets to the experience, the business of rodeo livestock, television networks and prize money for the cowboys. After analysis, I conclude that the sport of rodeo generates revenue by selling a romanticized version of the everyday experiences of a ranch worker to a large demographic.