Presentation Title

Studio Ghibli's Influence on Ecotourism in Japan

Format of Presentation

Poster to be presented Friday March 31, 2017

Abstract

There is evidence that Studio Ghibli, one of the most critically acclaimed and influential filmmaking studios in Japanese animation history, has advocated environmentalism through its animated features. Do Studio Ghibli’s feature animated films have a positive influence on sustainable ecotourism in Japan? I analyzed these films and their locations. I then categorized the films according to critical and qualitative ratings higher than 80%, locations only within Japan, locations that visually correlate to the aesthetics of the featured film, and locations that are documented as the most popular tourist attractions among their competitors. By comparing visitor reviews to the basic requirements of sustainable ecotourism listed by the International Ecotourism Society, my results show evidence of sustainability and/or community based tourism related to ecotourism. Aside from the film Princess Mononoke film locations have not inspired Studio Ghibli to relate their productions to sustainable ecotourism. This phenomenon demonstrates that Japanese culture’s contemporary perspective on ecotourism is not commonly understood and is not a policy-implemented aspect of tourism. This, despite Japan’s innovative history and cohesion with Studio Ghibli’s environmental influence. Studio Ghibli’s films remain a foothold in the movement to further advocate and implement ecological sustainable development within Japan’s growing tourism sector.

Department

Geography and Environmental Studies

Faculty Advisor

Thomas Waldichuk

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Studio Ghibli's Influence on Ecotourism in Japan

There is evidence that Studio Ghibli, one of the most critically acclaimed and influential filmmaking studios in Japanese animation history, has advocated environmentalism through its animated features. Do Studio Ghibli’s feature animated films have a positive influence on sustainable ecotourism in Japan? I analyzed these films and their locations. I then categorized the films according to critical and qualitative ratings higher than 80%, locations only within Japan, locations that visually correlate to the aesthetics of the featured film, and locations that are documented as the most popular tourist attractions among their competitors. By comparing visitor reviews to the basic requirements of sustainable ecotourism listed by the International Ecotourism Society, my results show evidence of sustainability and/or community based tourism related to ecotourism. Aside from the film Princess Mononoke film locations have not inspired Studio Ghibli to relate their productions to sustainable ecotourism. This phenomenon demonstrates that Japanese culture’s contemporary perspective on ecotourism is not commonly understood and is not a policy-implemented aspect of tourism. This, despite Japan’s innovative history and cohesion with Studio Ghibli’s environmental influence. Studio Ghibli’s films remain a foothold in the movement to further advocate and implement ecological sustainable development within Japan’s growing tourism sector.