Presentation Title

The Commodification of Agriculture: An Examination of Wine Tourism in the Rural Urban Fringe

Location

House of Learning Library, 3rd floor

Start Date

18-3-2016 12:00 PM

End Date

18-3-2016 6:00 PM

Abstract

Wine tourism is growing rapidly as agriculture becomes increasingly commodified, and land-use practices in the rural-urban fringe continue to change. This research project examines the commodification of agriculture, focusing on wine tourism in BC’s rural-urban fringe. Through a review of the literature, and governmental and non-governmental organizations’ documents, our research offers a fresh insight into the changing landscape of BC’s rural-urban fringe. This paper examines the history and development of agricultural commodification, emphasizing the potential benefits and disadvantages for BC’s wine industry. We discuss wine tourism in the context of rural-urban fringe agriculture, class theory, and regional culture. Our research also reviews changing societal attitudes to sustainable local land-use practices, while keeping in mind the changing climate, and the impact this may have on regional wineries. Our preliminary results indicate that as land-use in the rural-urban fringe continues to change at a fast pace, agro-tourism - in particular wine tourism - will continue to flourish, building upon the growing interest in rural sustainability, local food production, and concern for the environment. In conclusion, with increasing urbanization of farmland throughout the rural-urban fringe, it is projected that the economic growth of wine tourism in BC will continue to increase, along with the creative enhancement and multi-functionality of the city’s countryside.

Faculty Advisor

Tom Waldichuk

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Mar 18th, 12:00 PM Mar 18th, 6:00 PM

The Commodification of Agriculture: An Examination of Wine Tourism in the Rural Urban Fringe

House of Learning Library, 3rd floor

Wine tourism is growing rapidly as agriculture becomes increasingly commodified, and land-use practices in the rural-urban fringe continue to change. This research project examines the commodification of agriculture, focusing on wine tourism in BC’s rural-urban fringe. Through a review of the literature, and governmental and non-governmental organizations’ documents, our research offers a fresh insight into the changing landscape of BC’s rural-urban fringe. This paper examines the history and development of agricultural commodification, emphasizing the potential benefits and disadvantages for BC’s wine industry. We discuss wine tourism in the context of rural-urban fringe agriculture, class theory, and regional culture. Our research also reviews changing societal attitudes to sustainable local land-use practices, while keeping in mind the changing climate, and the impact this may have on regional wineries. Our preliminary results indicate that as land-use in the rural-urban fringe continues to change at a fast pace, agro-tourism - in particular wine tourism - will continue to flourish, building upon the growing interest in rural sustainability, local food production, and concern for the environment. In conclusion, with increasing urbanization of farmland throughout the rural-urban fringe, it is projected that the economic growth of wine tourism in BC will continue to increase, along with the creative enhancement and multi-functionality of the city’s countryside.